Jamsetji Tata has pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country. From Empress Mills to the Iron and Steel Plant, from the establishment of Indian Institute of Science to the building of the Taj Mahal Hotel, Jamsetji’s vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat draw upon their extensive Tata experience to provide insights into the entrepreneurial principles of Jamsetji that helped create such a successful and enduring enterprise. His contribution and that of his successors has led to the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, Tata and his successors have embedded these values in the organization, which has stood the test of time and has consistently contributed to the country’s industrial development. The book takes readers into the heart of this amazing story and what has made it possible. Interwoven with engaging real-life stories about iconic leaders of the Tata Group, and interesting anecdotes that went into the making of India’s popular brands such as Tata Tea, Tata Steel, Tata Motors and Tanishq, this unique account brings alive the vision of Jamsetji Tata and tells us what we can learn from it. Watch Business Today TV Managing Editor Siddharth Zarabi in conversation with the authors of “Jamsetji Tata: Powerful Lessons for Corporate Success,” R Gopalakrishnan author and business commentator and Harish Bhat, avid marketer and bestselling author.
Source: https://www.businesstoday.in/bt-tv/easynomics/video/jamsetji-tata-the-learnings-for-corporate-success-439794-2024-08-01
